My name is MariCarmen Trevijano,

I am a user centered designer.

I have designed for digital and physical media. Services, corporative content or visual design.

 

My approach is focused on users/clients: I try to understand what people need and then I design for them.

 

Please come in and visit my portfolio

 

Please come in and visit my portfolio

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Contact me on mcarmen@mcarmen.com

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Contact me on mcarmen@mcarmen.com

Service design

A Coruña Smart City accompanies tourists while they visit the city. Guide them through the monuments and history of the city, and recommends shops, restaurants and cultural events.

 

For the citizens, it shows different ways of re-discovering the city and being updated of city events.

 

Designing for eHealth

A smart city experience

Service design

Telefonica launched Help at Hand in UK (O2), and then the service was evolved to Brazil (Vivo) and Spain (Movistar) versions.

 

The service connects patients with a call centre that attend them in dangerous situations and follow an emergency protocol. They also get in touch with the patient family and caretakers and inform them of the patient condition and position.

 

Fresh corporative website

Information Architecture - UI prototyping

New and more dynamic corporative website for Aktua.

 

Aktua works in real state and investment services. They wanted to offer a more actual digital image for their clients. The very spacialized information was divided into differents levels of depth accesible with the user interactions.

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Spain collection

Product design

Spain Collection was designed for Segittur, the innovation agency dependant on the Ministry of Tourism. It covered a need for useful and quality information among the touristic apps in the markets.

 

Directed towards foreign tourists that come to Spain to help get useful information to know the country and prepare their visit.

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Brands

Corporative visual identity

Logo and visual identity for different brands. I base the design of visual identity in a previous research work to know the company and their clients. I try to find out the message the company wants and/or should send.

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Corporative content

Visual identity

The re-design of this visual identity was based on the materials that identify the company: plastic and liquid. The shapes are rounded, dynamic and continuous. With this concept we evolved all the new identity and applications.

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Art direction

Creative visual concepts designed for different media: UI, identity, print...

 

The compilation includes projects back to the Flash times to nowadays.

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Doce Patitas

Design to wear

Doce Patitas was my own brand of handmade clothing accesories.

 

They were handmade sewed, modelled and painted. The design of the pieces was inspired on pattern, illustration and nature.

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T-shirts

Design to wear

This t-shirts were designed and produced for personal purposes.

 

I used different techniques: digital printing and sewn drawings.

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Illustration

A compilation of personal, self-promotion and commercial illustration.

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¡Hola!

¡Hola!

¡Hola!

 

 

Service design

A smart city experience

We worked with the concept of a proactive, easy to use app that took the role of a friend or tourist guide that shows the city to visitors.

 

The user would demand information sometimes, but would also receive tips, recommendations and spontaneous useful information from the app.

A Coruña Smart City accompanies tourists while they visit the city. Guide them through the monuments and history of the city, and recommends shops, restaurants and cultural events.

 

For the citizens, it shows different ways of re-discovering the city and being updated of city events.

 

 

 

 

 

 

 

 

The ideation process and innovation workshops were key points in this project. As well as the research phase, including technology new ways of interaction.

 

In spite of the very technological environment, which can mean difficulty added for medium or low technological users, we kept the project human and focused on useful, non-intrusive and easy to use solutions.

 

Though being a very technological project (the requirements included apps for Google Glasses and other wearables) we wanted to reach everyone, not only highly technological users. Information spread in a variety of medium, including urban furniture. And the technologies used to provide the interaction between the tourists and the city included from QR and GPS, to augmented reality.

 

On the other hand, we didn’t want to be intrusive. The level of proactiviness of the app could be settled by the user.

 

A Coruña Smart City included a wide range of information for tourists and citizen. Very different ways of visiting the city were possible. Even a sporty way was possible, the app included walks and running routes for everyone.

 

 

We worked thoroughly on the information architecture and service processes to sort all the information and interaction that were vast.

 

The users could plan the visit in advance, and set a calendar, using the web app.

 

 

 

Or start with the mobile app.

 

 

 

 

 

 

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Service design

Designing for eHealth

Telefonica launched Help at Hand in UK (O2), and then the service was evolved to Brazil (Vivo) and Spain (Movistar) versions.

 

The service connects patients with a call centre that attend them in dangerous situations and follow an emergency protocol. They also get in touch with the patient family and caretakers and inform them of the patient condition and position.

 

Designing the experience for an eHealth technological service targeted to elderly people is quite challenging. It has to be easy to use, and very gentle and sensitive with the users and their personal story. The main goal is to avoid any friction between the user and the service, and to keep the user using the service to watch after their health.

 

The service was based on a mobile device the patient would carry. This mobile device detects some emergency situations, like a fall or the patient going out of her safe areas. There is also a panic button the user can trigger whenever she/he feels unsafe, sick or in danger.

 

The service was offered in B2C and B2B versions, depending on the country. The B2C versions were strongly oriented to help the user with any question relating to the start or use of the service and products.

 

The user could use the web application to set up all the options the service offered. It was designed to be very user friendly, and to support the guidance of the call centre in case of being necessary.

 

WEB APPLICATION FLOW

SERVICE FLOW IN AN EMERGENCY SITUATION

The service was adapted to the three countries culture realities. The web app was also adapted to each brand and different distribution channels.

 

 

 

In the B2C versions, the first use is really important. The welcome pack included a step by step guide to set up the service.

 

 

 

 

 

 

We worked on an agile development process. The design process iterations and research worked on getting the more simple and useful version of the service, both in the physical and digital channels.

 

 

 

 

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WEB APPLICATION FLOWS

WIREFRAMES

SERVICE FLOWS

 

 

 

 

The essential content of their corporative site and description of their services is complex and extensive. We designed a very visual UI working with several levels of depth of information. The first level was shown in a scrollable one page. The following levels were shown by demand with animations, rollovers or new pages.

 

The UI design intended to tell a story through the one page website. Using only the scroll the user would have a full and general understanding of the company.

 

We designed a very visual website, with graphics and animations to show the content.

 

A company introduction...

 

Overview of the principal services.

 

The working process.

 

The technological environment they offer to their clients.

 

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Mobile view

The website was responsive, worked for desktop, mobile and tablet. The information architecture was designed to be a responsive solution. The information levels were the same for desktop and mobile versions, and the interaction was pretty similar. The graphics and animations work well for both views.

Deeper levels of information, details and descriptions, are hidden. They show with a rollover action.

 

 

 

 

 

 

 

Information Architecture - UI prototyping

Fresh corporative website

New and more dynamic corporative website for Aktua.

 

Aktua works in real state and investment services. They wanted to offer a more actual digital image for their clients. The very spacialized information was divided into differents levels of depth accesible with the user interactions.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

...and a brief presentation of the company trajectory.

 

 

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Spain collection

Segittur detected a problem in the touristic apps sector: much information, many apps, and very poor quality in some cases. They wanted to offer an app that worked as a quality filter for tourists that are travelling to Spain.

 

Spain Collection selects and grades apps to help tourist choose the useful information for their trip. It was designed for the three more used mobile platforms at the time:

Spain Collection was created for Segittur, the innovation agency dependant on the Ministry of Tourism. It covered a need for useful and quality information among the touristic apps in the markets.

 

Directed towards foreign tourists that come to Spain to help get useful information to know the country and prepare their visit.

 

Product design

 

 

 

 

The project included a content managing web app to find tourist apps, and edit the content and reviews to be included in Spain Collection. As this would be a working tool for the agency workers the workshops with the team and knowing the way they work was a key point in the project.

 

 

 

We run workshops with Segittur to define how they wanted to work with the managing app and what information they found relevant. The wireframes help us refine the final version on both users and managing apps.

 

 

 

 

 

 

 

 

 

 

 

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Brands

Logo and visual identity for different brands. I base the design of visual identity in a previous research work to know the company and their clients. I try to find out the message the company wants and/or should send.

Corporative visual identity

Logo and applications for a design studio. Naive and casual visual identity. Playing with colours and circles.

 

 

 

 

 

 

 

 

 

 

 

 

 

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Some previous versions:

Logo for a beach resort. Its main appeal for their potential clients was it golf course.

Some previous versions:

Personal brand for a computer engineering professional. The starting point was the triangle, as the client favourite shape and good symbol for the engineering work. I worked with the idea of assembling triangles as a metaphor of assembling code.

Logo for a real-state company. I played with the bidimensional-tridimensional concepts. Letters are used in capital to express and idea of strong and solid company and edifications. Sober and not complex look and feel.

Logo and applications for a hairdresser.

A different and happy hairdresser, with a sense of humour.

 

 

Corporative visual identity

Corporative content

Plasticos Huelva is a company that design and develop plastic materials for the transport and storage of liquids.

 

The change of their corporative visual identity had a clear objective: to reflect the quality and professional level of their work. And to show they are not only manufacturers, but also engineers.

 

The corporative catalogue and leaflet are part of the communications applications we designed for them.

 

 

 

 

 

 

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The re-design of this visual identity was based on the materials that identify the company: plastic and liquid. The shapes are rounded, dynamic and continuous. With this concept we evolved all the new identity and applications.

 

 

Art direction

Creative visual concepts designed for different media: UI, identity, print...

The compilation includes projects back to the Flash times to nowadays.

Art direction

 

 

 

 

 

 

 

 

 

 

 

 

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Doce Patitas

Doce Patitas was my own brand of handmade clothing accessories.

 

They were handmade sewed, modelled, painted... The design of the pieces was inspired on pattern, illustration and nature.

 

Design to wear

 

I started my own accessories brand following a demand of handmade, creative complements.

 

I worked on two main lines: one of naive drawings and design, more informal accessories. The other line included pattern based more sophisticated and stylized objects.

 

When creating the visual identity for the brand I wanted to show this nature influence and handmade character. I also wanted a visual identity that reflected a calm and soft mood.

 

 

 

 

 

 

 

 

The packaging is made of natural, not processed materials. The prints are subtle. The design of the packaging pattern reminds some of the collection pieces, creating a link between the product and the visual identity.

 

There are different designs for the packaging depending on the distribution channels. Transparent bags to be sold on retail shops. Opaque bags to be send by email.

Digital applications for internet shops and social media.

 

As I did with the packaging, I used the pieces design to compose different medallions to show the Doce Patitas brand.

 

They also reflect the handmade character in its different version: soft and more colourful designs depending on the media or situation.

 

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T-shirts

This t-shirts were designed and produced for personal purposes.

 

I used different techniques: digital printing and sewn drawings.

Design to wear

 

 

 

 

 

 

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Illustration

A compilation of personal, self-promotion and commercial illustration.

 

 

 

 

 

 

 

 

 

 

 

 

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